Video: The Three Plans You Need to Have in Place Before Starting a Website


Here’s a video about what makes websites succeed and fail. The video explains that every website needs three kinds of plans to succeed: A strategic plan: the overall vision (inspiration) for the site, turned into measurable goals, with evidence that the goals are achievable by the site owner, and a look at strategic risk (possible challenges and obstacles to […]

What You’ll Need to Invest in Your Website


A website is not a purchase; it’s an ongoing investment. This is perhaps the most important thing you can hear before having a site built. We’ll be exploring this distinction by looking at what proper website maintenance requires. Before that, though, we’ll be using a (we hope memorable) metaphor to examine the ways most websites […]

Why Good Design Matters for Your Business


If you’re planning a new web project or website, you’re probably looking to allocate a limited budget across a large variety of design, development, and marketing services. It can be hard to know what to prioritize. Here we’ll explain what good graphic design is, and why it can matter to your business. What is “Design” […]