We like to write and think on tech topics. Enjoy, and we'd love to hear from you if something we've written engages your own ideas or opinions—that's the goal!
It’s too easy to plan out a web project in terms of technologies rather than solutions. Too many web projects don’t meet their goals. The project could be the wrong solution for the right goal, the right solution for the wrong goal—or, perhaps worst of all, a shiny solution for no goal. The problem is […]
There are more than 30,000 free plugins available for WordPress, not to mention all the premium options out there. While many of these plugins duplicate one another, that is still a lot of features that can be added to your site for free or at a relatively low cost. However, if it turns out that […]
Here’s a video about what makes websites succeed and fail. The video explains that every website needs three kinds of plans to succeed: A strategic plan: the overall vision (inspiration) for the site, turned into measurable goals, with evidence that the goals are achievable by the site owner, and a look at strategic risk (possible challenges and obstacles to […]
A website is not a purchase; it’s an ongoing investment. This is perhaps the most important thing you can hear before having a site built. We’ll be exploring this distinction by looking at what proper website maintenance requires. Before that, though, we’ll be using a (we hope memorable) metaphor to examine the ways most websites […]
Now that you’ve got a good understanding of what search engine optimization (SEO) is and how it can help you get more of the right kind of visitors, you might be interested in working with an SEO professional to improve the visibility of your site in search engines. In this post we will look at […]
In the previous articles in this series on search engine optimization (SEO), we’ve briefly touched on SEO and how it can help your business online. Today’s post takes a deeper look at the role of keywords in SEO. What are SEO Keywords? Most simply, keywords are the individual words or phrases users enter into search […]
Search engine optimization (SEO) is an important way to grow your site’s visitors, and, consequently, your clients or customers. In last week’s overview on SEO, we made the point that SEO is not something your site either has or does not have, and that there are varying degrees of how optimized your website will be […]
Search engine optimization (SEO) is the practice of working to improve the position of a website in search engine results pages. The desired outcome is that your website will be found by more people, thereby attracting an increased number of visitors who go on to become customers, clients, or users of your product or service. […]
As we discussed in the previous article, creating a mailing list giveaway is a great way to encourage readers to sign-up to your newsletter. One popular option for creating such an incentive is to produce an eBook. This might seem like a big task, but that isn’t the case at all. Where to Find the […]
Now that you’ve set up an email mailing list for your website, let’s take a look at how you can increase signups to your list. Some people will sign up simply because they want to join your mailing list, but people also like free stuff: you can really grow your list with a signup incentive. […]
If you followed our advice in the last post then you should be well on your way to adding a newsletter to your site. The next step is to add an easy-to-use signup form to your WordPress site, to allow your readers to join your newsletter. Here is a step by step guide to doing […]
You have two main options for setting up a mailing list for your WordPress site. One is to install a plugin which integrates a newsletter service directly into your site. The other is to use a standalone mailing service; with these, you will generally manage your site’s signup forms through a plugin, but you’ll manage […]
