Why You Need a Plan for Site Support


Jenga | why you need site support

The moment your website launches, support starts. Ongoing support is one of the most underappreciated costs of owning a website. The moment your website launches, support starts. Believing otherwise is a bit like buying a pet goldfish and being surprised that you also need to pay for fish food. Why You Need Support You need […]

Video: The Three Plans You Need to Have in Place Before Starting a Website


Here’s a video about what makes websites succeed and fail. The video explains that every website needs three kinds of plans to succeed: A strategic plan: the overall vision (inspiration) for the site, turned into measurable goals, with evidence that the goals are achievable by the site owner, and a look at strategic risk (possible challenges and obstacles to […]

What You’ll Need to Invest in Your Website


A website is not a purchase; it’s an ongoing investment. This is perhaps the most important thing you can hear before having a site built. We’ll be exploring this distinction by looking at what proper website maintenance requires. Before that, though, we’ll be using a (we hope memorable) metaphor to examine the ways most websites […]