Why You Need a Plan for Site Support


Jenga | why you need site support

The moment your website launches, support starts. Ongoing support is one of the most underappreciated costs of owning a website. The moment your website launches, support starts. Believing otherwise is a bit like buying a pet goldfish and being surprised that you also need to pay for fish food. Why You Need Support You need […]

Video: The Three Plans You Need to Have in Place Before Starting a Website


Here’s a video about what makes websites succeed and fail. The video explains that every website needs three kinds of plans to succeed: A strategic plan: the overall vision (inspiration) for the site, turned into measurable goals, with evidence that the goals are achievable by the site owner, and a look at strategic risk (possible challenges and obstacles to […]

What You’ll Need to Invest in Your Website


A website is not a purchase; it’s an ongoing investment. This is perhaps the most important thing you can hear before having a site built. We’ll be exploring this distinction by looking at what proper website maintenance requires. Before that, though, we’ll be using a (we hope memorable) metaphor to examine the ways most websites […]

Three Easy Steps to On-Site SEO with WordPress


three steps for on-site seo

Search engine optimization (SEO) is complex, difficult to understand, and invites a lot of superstition and folklore—as well as a fair amount of outright fraud. It’s also really important. As a result, it’s an endless topic. Fortunately, the basic principles of SEO are simple to understand. Plain and simple, SEO is the process of getting […]

Controlling Website Costs: Don’t Flail


Flailing |Flailing website project

If you’re investing in a website, one of your primary concerns will naturally be to pay as little as possible. As we’ve argued before, looking only at cost is not the correct way to approach a website project. Rather, a website is an investment—an ongoing investment—designed to help you meet one or more financial or […]