Category Archives: The Web Landscape

Video: The Three Plans You Need to Have in Place Before Starting a Website


Here’s a video about what makes websites succeed and fail. The video explains that every website needs three kinds of plans to succeed: A strategic plan: the overall vision (inspiration) for the site, turned into measurable goals, with evidence that the goals are achievable by the site owner, and a look at strategic risk (possible challenges and obstacles to […]

What You’ll Need to Invest in Your Website


A website is not a purchase; it’s an ongoing investment. This is perhaps the most important thing you can hear before having a site built. We’ll be exploring this distinction by looking at what proper website maintenance requires. Before that, though, we’ll be using a (we hope memorable) metaphor to examine the ways most websites […]

Controlling Website Costs: Don’t Flail


Flailing |Flailing website project

If you’re investing in a website, one of your primary concerns will naturally be to pay as little as possible. As we’ve argued before, looking only at cost is not the correct way to approach a website project. Rather, a website is an investment—an ongoing investment—designed to help you meet one or more financial or […]

What to Look For in a Web Developer


It’s hard to find a good web developer. Part of that is because web development is a jungle of unlicensed practitioners with very different interests, price points, and skill levels—meaning it’s a lot tougher to know where to start than if you were looking for a good, say, heart surgeon. But it’s also important that […]

Why the Web Development Industry is a Jungle


Web development jungle | Press Up

Most people I talk to who need web development help are frustrated and unsure. Many have had painful experiences with previous developers, and almost all are suspicious about being taken advantage of. Getting web work done properly at the right price can be a grab bag of uncertainty and risk. This stems from the nature […]