The problem to solve
Craig is a self-employed publisher of a series of expert guide e-books for home businesses. He wanted a general “WordPress support person” to update and improve his many WordPress websites, each of which corresponds to one or more HeadStart guides. He was also open to suggestions for improving conversion rates on his e-books.
How we helped
- Based on preliminary marketing consulting, we designed much clearer and more prominent calls-to-action across Craig’s many sites (about ten)
- Created and deployed a WordPress plugin that standardizes order forms across HeadStart sites—making the conversion to the more effective call-to-action much quicker and lowering long-term maintenance load
- Designed and implemented the “Preview this book!” feature which allows potential buyers to see all that the books offer
- Other minor changes to overall site appearance
Craig’s sales have improved markedly as a result of our design suggestions. We regularly help Craig update his sites as new e-books come out, and maintain a consulting and support role for his web presence generally.
What they said
"I signed up for a website tuneup and got a marketing makeover. Visitor conversion rates are up—a lot. Sales are up—a lot. I couldn't be happier, and encourage anyone 'on the fence' to climb on board and prepare for a solid return on their investment in this dynamic duo!"